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Founded in 2017, by three sisters, Urban Suburban is a culmination of our strong desire for travel, food, fashion and vacations which we delineate in the form of clothes manifesting silhouettes that are timeless. Having observed gaps faced by Indian women in selecting their clothes from major national and international brands across India, mainly related to limited sizes, designs, colors, through Urban Suburban, we are trying our best to amalgamate an Indian context in the overall design aesthetic and yet keep the clothes stylish and comfortable for all our holiday needs. Our garments are for all the women out there – Women who’d experiment a lil’ with the way they dress and style themselves!
To dress all these aspiring women in garments that they feel most confident in, so they stand out and feel empowered, regardless of whether they're running a business or simply building their family. So, for a day when you feel like dressing up and looking your best, to a day when you just want to keep it simple and casual, we've got all your looks covered.
The logo is bi-lingual, because we make use of Indian and Western textiles both, to give high street fashion cuts to all our garments. Though our trends are inspired by global fashion, our design aesthetic is deeply rooted towards the requirements and needs of the Indian woman keeping various factors such as society, family, peers, work environment (to name a few) in mind.
As a brand striving constantly to work towards sustainability, we hold ourselves accountable towards the smallest action that we take. Right from local sourcing of surplus fabrics to making each garment available on demand only to ensure we don’t get into the vicious cycle of mass production, we believe in taking small steps to be a little more careful in terms of how we operate, and constantly aim at reducing our carbon footprint. While we aren't qualified to call ourselves a completely sustainable brand altogether, what helps us proudly distinguish ourselves from other fast fashion brands is the fact that we use the best quality surplus, remnant or leftover fabric from factories which would have otherwise ended up in a landfill. Next, we get rid of any faults within them and make the fabric completely usable again; all this without compromising the feel and look of the finished garment.
For most fast fashion brands, the mood of the complete collection is conceptualized first. What sets Urban Suburban apart, is that the design process begins only after the fabrics have been sourced. This further boosts the entire team to collectively brainstorm harder to eventually form a range of timeless silhouettes from the beautiful fabrics that we source from all across India. We proudly identify as a "Make in India" brand, altogether.
So, every time you purchase from Urban Suburban, you're promoting a local business which further contributes to the Indian economy. The entire process of designing of the garment, to sampling the prototype to sourcing the necessary trims to finalizing the garment design to supplying it to our customers is so personalized that we can disclose here that every time we get an online order or make a sale at our store or on Instagram or WhatsApp, all of us at Urban Suburban do a happy dance.
And for all the strong, independent women out there, we'll take care of creating quality clothing for you, so you can take care of business (and everything else).
So, come along! Be a part of the Self Love Clan with us!